A Study of E-commerce Adoption by Nepalese Tourism Website: Contain Analysis

Abstract

This study conduct to evaluate e-commerce features adopt by Nepalese tourism websites through content analysis. Information on the website plays a vital role to influence traveler. This study analyses 41 different features of the website of the Nepalese tourism industry. In this research in total examining 120 website's features, and these features are divided into six dimensions: product information, non-product information, reservation, payment, functionality and customer relationship management. The researcher found that there is a significant difference between hotel and travel agencies websites on adopting feature and information provided to their customers. The finding shows that e-commerce is still in the introduction phase in the Nepalese tourism industry. Tourism companies are failing to deliver adequate information on their website. Websites are only focused on product information rather than other information, and there is a significant difference between hotel website and travel agencies websites on adopting features. Websites need to improve their payment, reservation and functionality features on their website.

Keywords: E-commerce, content analysis, tourism website

DOI: 10.7176/JTHS/46-04

Publication date: January 31^st 2020