Factors Influencing the Choice of Global Distribution Systems (GDSs) by Travel Agents in Nigeria

Abstract

The study investigates the transformative impact of Global Distribution Services (GDS) facilitated by information technology on the tourism industry, focusing on travel agents' adoption of these online platforms in Nigeria. The research involved a survey conducted in Lagos State, Nigeria. For the purpose of this research, 200 questionnaire were administered across selected travel agencies in Lagos state using simple random techniques. The study revealed a notable awareness and preference among travel agents for GDS platforms such as Amadeus and Galileo over alternatives like Wordspan and Sabre. The survey mainly targeted ticketing officers in travel agencies, primarily male individuals with HND/BSC educational backgrounds, and 6-10 years of industry experience, with 1-5 years at their current organizations. Interestingly, many respondents acquired awareness of their chosen GDS platforms through aviation schools and their employing travel agencies, emphasizing the importance of formal training. The selection of a GDS platform was significantly influenced by the respondents' workplace, with incentives and bonuses playing a pivotal role in platform subscription decisions. However, overall, the respondents expressed satisfaction with the services provided by their chosen GDS platforms, underscoring the positive impact of GDS adoption on enhancing communication and service provision within the Nigerian tourism industry.

Keywords: Consumer Choice, Internet, Travel Agents, Global Distribution System, Travel Agencies

DOI: 10.7176/JTHS/66-01

Publication date: January 31^st 2024