Dimensions of Social Capital in Trifling Event Administration in Kenya

Abstract

This paper examines indicators that measure social capital in small event management undertakings. This study enhances understanding of social capital and contributes significantly to literature on by providing pragmatic knowledge. Descriptive research design was employed in the study. Sample size of 271 industrialists formed the sample size. Census sampling was used where all the event management industrialists in Nairobi, Kisumu and Uasin Gishu counties in Kenya were included in the study. Data was collected using questionnaires containing closed-ended questions. Reliability was tested using Cronbach’s alpha. Exploratory factor analysis grouped the constructs into two components namely positive exchange and sharing. Confirmatory factor analysis was used to measure the extent to which the observed variables (positive exchange and sharing) explain the unobserved variable (social capital). The results showed that both variables adequately explained social capital of event management ventures.

Keywords: Event Administration; Industrialists; Trifling; Kenya; Social Capital; Factor analysis.