Browse Title Index


 
Journal Issue Title
 
Journal of Marketing and Consumer Research Vol 32 (2017) The Impact of Employee Satisfaction on Functional Quality Services at Chicken Inn Outlets in Harare, Zimbabwe Abstract   PDF
Douglas Chiguvi, Sihlobo Nyoni
 
Journal of Marketing and Consumer Research Vol 33 (2017) The Impact of Brand Awareness on The consumers’ Purchase Intention Abstract   PDF
Zarlish Shahid
 
Journal of Marketing and Consumer Research Vol 41 (2017) The Impact of Entrepreneurial Marketing Behavior on Customer Relationship Management: An Applied Study on Mobile Phone Customers in Egypt Abstract   PDF
Eman Abdelhamid hasnin
 
Journal of Marketing and Consumer Research Vol 42 (2018) The Impact of Electronic Advertising on the Cereal Importers' Decision to Buy Abstract   PDF
Mohammad Reza Javadi, Ali Akhavan
 
Journal of Marketing and Consumer Research Vol 42 (2018) The Impact of Television and Short Message Service Advertising on Customer Behaviour and Brand Attitude Abstract   PDF
Bahareh Hanjani, Ali Akhavan
 
Journal of Marketing and Consumer Research Vol 43 (2018) The Impact of Employee Motivation on Customer Satisfaction in the Insurance Sector in Botswana Abstract   PDF
Douglas Chiguvi, Jairus T. Ndoma
 
Journal of Marketing and Consumer Research Vol 46 (2018) The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value Abstract   PDF
Ali Hawas Alharbi, Ibrahim Hassan Alhider
 
Journal of Marketing and Consumer Research Vol 52 (2019) The Impact of Demographic Variables and Consumer Shopping Orientations on the Purchasing Preference for Different Product Categories in the Context of Online Grocery Shopping Abstract   PDF
Haseba Hamad, Martin Schmitz
 
Journal of Marketing and Consumer Research Vol 56 (2019) The Impact of Social Media Marketing on Consumer Purchase Intention: Consumer Survey in Saudi Arabia Abstract   PDF
Esraa Alfeel, Zaid Ahmad Ansari
 
Journal of Marketing and Consumer Research Vol 58 (2019) The Impact of Live Animals Exports and Its Implication to Leather and Leather Products Export in Ethiopia Abstract   PDF
Gebergziaher G. Gebremicael
 
Journal of Marketing and Consumer Research Vol 68 (2020) The Impact of Digital Media Advertising on Consumer Behavior Intention: The Moderating Role of Brand Trust Abstract   PDF
Assia Enehasse
 
Journal of Marketing and Consumer Research Vol 69 (2020) The Impact of Coronavirus (COVID-19) on E-commerce and Customer Spending Pattern in South Korea – e-Market Trends, Forecasts and Statistics Abstract   PDF
Kim Tae-Hwan, Jeoung, So Yeon
 
Journal of Marketing and Consumer Research Vol 72 (2020) The Impact of Service Quality on Customer Satisfaction in Commercial Bank of Ethiopia, Mekelle Branch Abstract   PDF
Mebrahtom Abebe Gebrehiwot
 
Journal of Marketing and Consumer Research Vol 76 (2021) The Impact of Customer Engagement in Online Reviews on the Credibility of Shopping Sites and Customer Purchase Intentions Abstract   PDF
Geumchan Hwang, Jinhee Yoo
 
Journal of Marketing and Consumer Research Vol 80 (2021) The Impact of Relationship Marketing on Customer Loyalty in Banking Industry, the Case of Commercial Bank Branches in Dessie Town Abstract   PDF
Fuad Beshir
 
Journal of Marketing and Consumer Research Vol 81 (2021) The impact of artificial intelligence on business: benefits and ethical challenges on customer level Abstract   PDF
Fadwa Bezzazi, Dongsheng Li, Zhantian Bi
 
Journal of Marketing and Consumer Research Vol 85 (2022) The Impact of Brand Image on Customer Loyalty: An Applied Study in Istanbul Abstract   PDF
Lalla Fatima Diallo
 
Journal of Marketing and Consumer Research Vol 87 (2022) The Impact of Advertising Medium on Consumer Brand Preference for beverages in Osun State, Nigeria Abstract   PDF
Buari, R. O., Salaudeen, S.O, Emmanuel, T.
 
Journal of Marketing and Consumer Research Vol 88 (2023) The impact of emotions on consumer behaviour: Exploring gender differences Abstract   PDF
Sarwar Khawaja, Tayyaba Zia, Katarina Sokić, Fayyaz Hussain Qureshi
 
Journal of Marketing and Consumer Research Vol 91 (2023) The Impact of E-Marketing on Enrollment in Postgraduate Programs in Yemeni Universities: A Case Study at Amran University Abstract   PDF
Fayez N. Mugahed
 
Journal of Marketing and Consumer Research Vol 92 (2024) The Impact of Marketing Strategy on Business Performance: Case Study of a Fast Moving Consumer Goods Company Abstract   PDF
Charles Sakavumbi Ndandula, Bupe Getrude Mwanza
 
Journal of Marketing and Consumer Research Vol 93 (2024) The Impact of Usability, Security, and Service Quality on User Satisfaction and Experience in Digital Platforms: A Correlation Study Abstract   PDF
Md. Habjul Alam Lemon, Muslima khannam Nilu, Syed Zabid Hossain, Ritesh Karmaker
 
Journal of Marketing and Consumer Research Vol 94 (2025) The Impact of Environmental Knowledge, Attitudes, and Trust in Sustainability Claims on Consumer Purchase Intentions for Eco-Friendly Products Abstract   PDF
Bukola B. Oluwade, Ashagre A. Yigletu
 
Journal of Philosophy, Culture and Religion Vol 15 (2016) The Impact of the Yorùbá Traditional Belief in Reincarnation among Yorùbá Christians in Akurẹ Abstract   PDF
Oladotun B. Osanyinbi, Adebisi G. M. Adedeji
 
Journal of Philosophy, Culture and Religion Vol 37 (2018) The Impact of Foreign Workers on Society's Islamic Creed Abstract   PDF
khwater musa fadlalla Mohammed
 
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