| Journal | Issue | Title | |
| Journal of Marketing and Consumer Research | Vol 10 (2015) | Factors Affecting Customer’s Preferences to Buy Cellular Phone for Local versus International Brands: (A Case Study in Pakistan) | Abstract PDF |
| Hajra Arif Shahbaz Ahmed, Muhammad Farrukh | |||
| Journal of Marketing and Consumer Research | Vol 11 (2015) | Factors Affecting Customer Loyalty of Supermarkets in Nyeri Town, Kenya | Abstract PDF |
| Francis Ofunya Afande, Kang’arua John | |||
| Journal of Marketing and Consumer Research | Vol 12 (2015) | Factors Influencing Customer Acceptance of Online Banking in Pakistan and the Moderating Effect of Technophobia | Abstract PDF |
| Samreen Agha Mariam Saeed | |||
| Journal of Marketing and Consumer Research | Vol 15 (2015) | Factors Affecting U.A.E Consumer’s Attitude towards Brand Switching: A Comparative Investigation of Black Berry& Android Phones | Abstract PDF |
| Salma Bibi | |||
| Journal of Marketing and Consumer Research | Vol 17 (2015) | Factors Leading to Brand Switching in Cellular Phones: A Case of Pakistan | Abstract PDF |
| HIRA ASHFAQ | |||
| Journal of Marketing and Consumer Research | Vol 19 (2016) | Factors Impacting the Buying Behavior of Housewives towards Hypermarkets in Karachi | Abstract PDF |
| Rizwan Raheem Ahmed, Mujtaba Zamir Shamil Yazdani, Salahuddin Mehmood | |||
| Journal of Marketing and Consumer Research | Vol 19 (2016) | Factors affecting online shopping behavior of consumers in Pakistan | Abstract PDF |
| Anum Tariq, Basit Bashir, Muhammad Adnan Shad, Ahmed Zahid Main, Muhammad Ali Dar | |||
| Journal of Marketing and Consumer Research | Vol 23 (2016) | Factors Affecting Farmers’ Coffee Market Outlet Preference in Southwest Ethiopia: Survey Result of Coffee Potential Districts of Jimma Zone | Abstract PDF |
| Solomon Asefa | |||
| Journal of Marketing and Consumer Research | Vol 27 (2016) | Factors Influencing Customers Buying Behavior | Abstract PDF |
| A. ANANDA KUMAR | |||
| Journal of Marketing and Consumer Research | Vol 34 (2017) | Factors Affecting Milk Market Supply and Level of Supply by Smallholder Milk Producers: The Case of Dessie Zuria District, South Wollo Zone, Ethiopia | Abstract PDF |
| Ali Tegegne | |||
| Journal of Marketing and Consumer Research | Vol 34 (2017) | Factors Affecting Onion Market Outlet Choices in Ejere District, West Shoa Zone, Oromia Region of Ethiopia | Abstract PDF |
| Addisu Hailu | |||
| Journal of Marketing and Consumer Research | Vol 36 (2017) | Factors Influencing Customer Satisfaction in Retail Malls in Hyderabad: A Study | Abstract PDF |
| Gaurav Bhatt | |||
| Journal of Marketing and Consumer Research | Vol 39 (2017) | Factors Affecting Impulse Buying Behaviors in Shopping Malls: Evidence from Bahawalpur Region, Pakistan | Abstract PDF |
| Anmol Rasheed | |||
| Journal of Marketing and Consumer Research | Vol 42 (2018) | Factors Influencing Online Purchasing Intention: The Mediation Role of Consumer Attitude | Abstract PDF |
| K.C. Koththagoda, H.M.R.P. Herath | |||
| Journal of Marketing and Consumer Research | Vol 44 (2018) | Factors Affecting Consumers' Attitudes Towards SMS Advertising | Abstract PDF |
| Abdelrahim Qousa, Rushdy Wady | |||
| Journal of Marketing and Consumer Research | Vol 44 (2018) | Factors Influencing on the Mothers’ Brand Choice in Baby Milk Formula: A Study in Vavuniya District, Sri Lanka | Abstract PDF |
| Pavithra S | |||
| Journal of Marketing and Consumer Research | Vol 46 (2018) | Factors of Restaurant Brand Equity and Their Impact on Brand Reputation | Abstract PDF |
| Iram Ramza | |||
| Journal of Marketing and Consumer Research | Vol 46 (2018) | Factors Affecting Saudi Customers’ Attitude Towards Social Media Advertising | Abstract PDF |
| Khald Alatawy | |||
| Journal of Marketing and Consumer Research | Vol 49 (2018) | Factors Affecting E-Commerce Customer Loyalty in Pakistan | Abstract PDF |
| Assad Naim Nasimi | |||
| Journal of Marketing and Consumer Research | Vol 52 (2019) | Factors Influencing Meat Consumption in Ijebu-North Local Government Area of Ogun States, Nigeria | Abstract PDF |
| Akinsulu A. A., Ajijola S., Odetola S.K., D.O. Awoyemi | |||
| Journal of Marketing and Consumer Research | Vol 64 (2020) | Factors Affecting Customer Satisfaction in Restaurant Services – A Case Study on Rangpur and Bogura City, Bangladesh | Abstract PDF |
| Purbasha Dash | |||
| Journal of Marketing and Consumer Research | Vol 66 (2020) | Factors Affecting Chickpea Market Chain: The Case of Dembia District, North Gondar Zone, Ethiopia | Abstract PDF |
| GEDEFAW ABEBE | |||
| Journal of Marketing and Consumer Research | Vol 66 (2020) | Factors Affecting UAE Consumers’ Attitudes Towards Using Social Networking Sites in Hotel Selection | Abstract PDF |
| Hamza Salim Khraim | |||
| Journal of Marketing and Consumer Research | Vol 66 (2020) | Factors Driving Subscribers Mobile Network Service and Provider Choice: An Exploratory Study from Ghana | Abstract PDF |
| Mavis Agyapomah Baafi, Jiang Xin-Ying | |||
| Journal of Marketing and Consumer Research | Vol 66 (2020) | Factors Influencing Consumers’ Behavioural Intentions Towards Restaurant Patronage in China: A Structural Equation Modeling Approach | Abstract PDF |
| Mustafa Rashid Makassy, Qingfeng Meng | |||
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