Browse Title Index


 
Issue Title
 
Vol 9, No 34 (2017) Brand Consciousness, Brand Loyalty, Consumer Satisfaction and Buying Behavior of Teenagers for Apparel and Clothing Abstract   PDF
Rakhshan Ahsan, Ayesha Saeed, Shafia Siddiqi, Afsheen Masood, Fauzia Zeeshan, Iffat Tehseen Amjad
 
Vol 6, No 29 (2014) Brand Identity, Regulatory Policy and Firm Effectiveness: Empirical Evidence from Quoted Commercial Banks in Nigeria Abstract   PDF
Amue Gonewa John
 
Vol 8, No 7 (2016) Brand Image, Satisfaction, and Brand Loyalty - How Effective Are They in the Automotive Industry Market Share Abstract   PDF
Dilek Cetin, Asli Kuscu, Dilek Saglik Ozcam, Yusuf Can Erdem
 
Vol 5, No 25 (2013) Brand Influence on Buying FMCG Products in UAE: An Empirical Study Abstract   PDF
Shanmugan Joghee, Pradeep Kumar Pillai
 
Vol 6, No 8 (2014) Brand Loyalty and Consumers of Northern Noodles Nigeria Limited: An Analysis of Factors Abstract   PDF
Hadiza Saidu Abubakar
 
Vol 11, No 2 (2019) Brand Management Practices, Corporate Image and Customer Satisfaction Among University Students in Kenya. Testing the Moderating Effect of Corporate Image Abstract   PDF
Stephen Maore, Justus Munyoki, Mary Kinoti, Joseph Owino
 
Vol 11, No 11 (2019) Brand Management is to Manage Consumer Cognition Abstract   PDF
Qin Xu
 
Vol 5, No 10 (2013) Branded Chicken – An Emerging Sector in India Abstract   PDF
S. Franklin John
 
Vol 4, No 18 (2012) BRANDING THROUGH FACEBOOK FOR INSTITUTIONS OF HIGHER LEARNING Abstract   PDF
Vincent Wee Eng Kim, Thinavan Periyayya, Tan Ai Li
 
Vol 5, No 11 (2013) Branding Islamic Spiritual Tourism: An Exploratory Study in Australia & Pakistan Abstract   PDF
Farooq Haq, Ho Yin Wong
 
Vol 16, No 3 (2024) Branding as a Tool for Increasing Customer Loyalty in the Telecommunication Industry in Nigeria Abstract   PDF
Sunday Mbaonu Uchechukwu, Agu, Godswill Agu, Onyeokoro Sunday Chizobam, Madumere Humphery Ikenna, Onyeagwara Chukwuemeka Ogugua
 
Vol 12, No 21 (2020) Break Even Analysis as A Management Tool for Decision Making in Babcock University Water Corporation Abstract   PDF
ADEDEJI, Elijah Adeyinka, ITUMA, Nneoma Kristen
 
Vol 11, No 9 (2019) Breakthrough in the Development of Vietnamese Business in Order to Grow Rapidly and Sustainably Abstract   PDF
Quoc Anh Le, Thi Tram Anh Le
 
Vol 5, No 3 (2013) Bridge Employment: The Moderating Effect of Job Satisfaction on Retirement Planning. Abstract   PDF
Zaiton Osman, Ismail Ahmad, Rosle Mohidin, Lim Thien Sang
 
Vol 4, No 7 (2012) Bridging the gap in RURAL MARKET: A study on technology use by banking and insurance sector Abstract   PDF
Debidatta Das Mohapatra
 
Vol 6, No 36 (2014) Bridging the Gap in Undergraduate Accounting Education Programs in Jordanian Universities: A Call for Action Abstract   PDF
Fawzi Al Sawalqa, Ahmad N. Obaidat
 
Vol 8, No 22 (2016) Budget Deficit Financing and the Nigeria Economy Abstract   PDF
GODWIN C. NWAEKE, CLEMENT KORGBEELO
 
Vol 6, No 33 (2014) Budgetary Participation and Village Development Performance (Study at Jayapura City) Abstract   PDF
Adolf Z.D. Siahay, Djumilah Hadiwidjojo Djumahir
 
Vol 6, No 37 (2014) Budgetary Control: A Tool for Cost Control in Manufacturing Companies in Nigeria Abstract   PDF
OLAGUNJU Adebayo, IMEOKPARIA Lawrence, AFOLABI Taofeek Sola
 
Vol 7, No 29 (2015) Budgetary Slack and Managerial Performance Models: Gender Perspective Abstract   PDF
Dwi Suhartini, Eko Riadi, Rida Perwita Sari
 
Vol 6, No 26 (2014) Building Loyalty of Customs Bond Customer in West Java Indonesia Abstract   PDF
Amron .
 
Vol 9, No 8 (2017) Building Brand Reputation through Marketing Mix-A Case Study on Philips and Toshiba Abstract   PDF
Sultana Razia Chowdhury
 
Vol 11, No 30 (2019) Building Innovative Leadership Capacity: A Perspective on How to Stabilize Exploration and Exploitation in the Railway Sector in Ghana Abstract   PDF
Mighty Daniel Laryea Aryee, Zhao Xiu Li, John Mahama Akpanyi
 
Vol 14, No 22 (2022) Building a Model to Assess Signaling Theory in Its Correlation between Capital Structure and Firm Value Abstract   PDF
Wawan Ichwanudin, Enok Nurhayati, Hayati Nupus
 
Vol 4, No 17 (2012) Business Relational Capital and Firm Performance in South Western Nigerian Small Scale Enterprise Clusters Abstract   PDF
Ogundipe, Sunday Emmanuel
 
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