Macro- Environmental Factors Effecting Fast Food Industry

Abstract

This assignment explains about the macro-environmental factor that has the effect on fast food industry and they are adapting the changes to be in the competitors. The macro-environmental factors include demography, technology, culture, and other factors, which controllers not only the single company but the whole industry. So it is very important for the entire firm in the industry to keep the track of the macro-environment .The macro-environment has been analyzed using the Indian fast food industry. Marketing strategies of different organizations in this industry have been used for reference where applicable.

Keywords: macro-environmental factor, fast food, demography, marketing strategies, economic forces natural forces, technological forces, political forces, cultural forces.