Integrating Academic Management with Business Planning Activities: The Case of University of Education, Winneba (UEW), Ghana

Abstract

Currently, public universities are facing chronic problem of underfunding. In a bid to explore more alternative and innovative ways of addressing such underfunding challenges, authorities of universities have sought to inject business activities into the management of the universities. They are now forced to search for additional sources of income from the market and serve market needs. They also commercialize some of their activities, services and programmes. This paper seeks to examine traditional role of universities and the need to inject business strategies or activities into the practices of higher education.  It further highlights the positioning of the University of Education, Winneba in the market place and the challenges of integrating business planning activities in universities. It concludes on what needs to be done to make such intervention meaningful.