An Event Business Learning Program: Designed to Enhance the Relevance of Education to Practice

Abstract

This paper intends to (1) investigate the extent of the usage of practical learning assessment at capstone level of the curriculum, (2) to establish the fundamental purpose of the event business and investigate the extent to which it remains crucial to tourism education, and (3) to assure and conclude that event business is an essential part of quality management and enhancement process of tourism education. Students in the Department of Tourism, a University in southern Taiwan, participated in the event business learning course assured that it supports their professional enhancement. The strategic alliance event and tourism businesses concluded and proved their ability and trait as well. Correspondingly, several tourism businesses inquire upon the Department of Tourism and enquire for students to work as trainees.

Keywords: Curriculum, Event Business, Destination Marketing, Practice