Customer loyalty toward Nokia Brand

Saba Sattar, IrFan Ali, Alvina Arshad


Purpose: The Purpose of this study is to determine the relationship between different variables such as customer satisfaction, product quality, perceived value and service quality to examine that how these variables affect the loyalty of customer for a Brand. The present study attempts to contribute to the knowledge of how customer loyalty could be affected by these variables.

Findings: The independent variables perceived value and customer satisfaction were largely correlated with dependent variable customer loyalty. While product quality and service quality have less influence on customer loyalty.

Keywords: Customer loyalty, Customer satisfaction, Product Quality, Perceived value and service quality

Paper type: Research paper

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ISSN 2422-8451

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