Impact of Student’s Satisfaction on Loyalty A Case of Private Sector Business Schools from Punjab Pakistan

Abstract

This research aims to explore the information related to the service quality, which influence on the students loyalty. Based on this the purpose of this research is to present in-depth details regarding those factors which influence positively on the students. In today’s competitive market the service industry is growing in which educational sector is gaining more benefits. Based on the modern tactics used by educational institutes the students are retained and new customers are attracted. Hence, this research present the information based on business school and the satisfaction level of students based on services provided to them.Methodology/sample: This research was based on quantitative research design. The questionnaire was prepared which was distributed to 116 participants. However, 100 questionnaire were received back which were pooled in to SPSS. The participants were approached through convenience sampling, the Pearson correlation test, linear regression analysis and reliability analysis were applied in order to test research hypothesis.Findings: The findings of the research reveals that tangibility, assurance, reliability, responsiveness and empathy are the most important factor in maintaining the service quality which influence on customer and make them loyal with the organization. In this way, the entire five research hypotheses were accepted.Practical Implications: Based on this research the business school can explore various strategies that can help them in improving their existing services and gaining sustainable advantage in educational sector.