Advertisement is a Competence Tool to Effect Competition among Fashion Brands: A Case of Fashion Brands from Karachi

Javeria Aslam, Samreen Lodhi


Advertising play a vital role in this era, it a tool to promote and to place a product or services in the mind of customers so this study basically focuses on how ads raise competition among luxury fashion brands and what is the effect of advertisement on competition that are being raised through the advent of media and to examine a relationship between dependent and independent variables with the help of three factors that are being drive through independent variable (advertising are compressed as the source of information , media and the frequency of ads) what are the contribution of all factors to increase competition among fashion brands .The research shows that the source of information (Newspaper, Billboards, Internet and Television) is the basic reason to increase competition among fashion brands in Karachi.

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