The Study Influence Web Advertisement on Consumer Behavior of Educational Sector at Timergara District Dir Lower Khyber Pakhtunkhwa Pakistan

Abstract

Studies reveal that 66% of the purchase occurs due to internet advertisement because internet is the most influential way to influence consumers to make purchase. The current study also supports these theories and discover that majority 47(45.2%) of the respondents are the ages of 21-30 years while minority 10(9.6%) of the respondents are the ages of 10-20 years. On the base of gender majority 65(62.5%) of the respondents are males and minority 39(37.5%) are females. On qualification base majority 51(49%) of the respondents have bachelor qualification and minority 24(23.1%) of the respondents have intermediate qualification. On the base of job experience 27(26.0%) of the respondents have 1-to-5years job experience and minority 5(4.8%) of respondents have above 10 years job experience. Reliability analysis of the study find out that reliability of independent variable is .655(65.5%) and dependent variable have .696(69.9%) reliability which shows that the research is more reliable and variable have significant positive relation. In addition correlation analysis of the study reveals that the value of r=.617, p=.000 which indicate that the correlation is enough significant. Regression analyses discover that the value of R square is .381 which reveals fitness of the model. Furthermore in Anova model the value of F is 62.809 which show strength of the model. The study also reveals that Beta=.617 which show that one unit change in independent variable will bring .617 unit change in the dependent variable. So in comprehensive words we can say that most of the theories and results reveals that web advertisement have strong influence on consumer behavior and variables have significant positive relationship.

Keywords:Web Advertisement, Consumer Behavior and Educational Sector.