Fish Consumption and Market Potential of Uganda Farmed Chinese Carps

Victoria Namulawa Tibenda, Martin Sserwadda, Safina Namatovu, Irene Nasike, Fiona Logose, Betty Anyango, Gertrude Atukunda


The study was undertaken to achieve four objectives namely: to establish the demographic characteristics and fish consumption habits of Chinese living in selected districts of Uganda; to describe Uganda farmed Chinese carp characteristics; to evaluate how demographic characteristics and fish consumption habits of Chinese living in Uganda influence their fish consumption rates; and to evaluate how Uganda farmed Chinese carp factors influence the consumption of Chinese carp in selected districts of Uganda. Data were gathered using a questionnaire interview with 36 randomly selected individuals of Chinese origin residing in Uganda.  Analysis done using Chi-square tests of independence revealed no association between respondents’ demographic characteristics and their fish consumption rates. Investigation further revealed that Chinese (77.7%) regard fish as an import dietary item, and mainly consume Tilapia (41.7%) and Nile perch (36.1%), because these fish are readily available (36.1%) and are tasty (52.8%). The Chinese spend a lot of money on fish (>Ush50,000; 44.4%), which is the main driver of the rate of fish consumption in this community. They would however freely consume the Chinese carp (55.6%) if it was available. Unfortunately, very few (33.3%) Chinese are aware of Chinese carps farmed in Uganda, since the species is not readily available on the market. Many (72.2%) are however willing to buy it in live form, from Chinese supermarkets (66.7%) because they believe that the fish is clean and hygienic (22.2%) in this form. They (58.3%) would buy at a least 1.1 to 2kg a week and mainly consider price (69.4%) as the main driver when choosing this fish. This suggests that farmed Chinese carps have market amongst Chinese nationals living in Uganda.

Keywords: Marketing Survey, Aquaculture, Chinese carps, Uganda

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