Impact of Print Advertising on Brand Image and Consumer

Abstract

Print advertising plays a very dynamic role for changing the consumer’s buying behaviour with effective use of various tools such as bill boards, graphical representation of brands; attractive models are used and many other related activities performed for more consumers’ attractions. Brand image itself play a progressive role for changing consumer’s buying behaviour. Consumer’s buying behaviour highly influences on well-known organization sales, value and worth in the market. Consumer buying intentions are always influenced through strongly relay on culture, changes their social aspects, fulfilled the requirements of personal and effect psychological characteristics as well. Type of this research study is correlation in nature. Researcher collect data through questionnaires techniques for determining the influence and impact of consumer’s buying behaviour and brand image on print advertising.

Keywords: Print Advertising, Brand image and consumer buying behavior