The Impact of Entrepreneurial Marketing Behavior on Customer Relationship Management: An Applied Study on Mobile Phone Customers in Egypt

Abstract

This research was designed to study the relationship between EM in relation to its dimensions and CRM. The research problem was formulated in several questions about the nature of the correlation relationship and the relations Relational relationship between the search variables. The questionnaires collected from the customers of the commercial banks operating in Egypt were used. Statistical software SPSS. 11 was also used to analyze the data and extract the results. A number of conclusions have been reached in the existence of a positive correlation relationship as well as a significant relationship between the EM and customer relationship management.

Keywords: Entrepreneurial marketing, Entrepreneurialism, Marketing, entrepreneurship, CRM.