Affiliate Marketing Concept and Performance of Online Businesses in Nigeria

Abstract

To communicate effectively in today's business world requires a lot of traditional as well as modern or online skills. Online marketers have understood that the more they implement the traditional skills in the online process the more successful they become. Traditionally, organizations spend a lot of money promoting their business thereby reducing the rate of profit they keep on the long run as sales generated from such effort are usually not much. Therefore, affiliate marketing is a perspective strategy of internet marketing and e-commerce, which lies in the shift of responsibility for sale onto a third party in particular, on client who are rewarded commission after convincing other clients to purchase products offered by a sponsor. In this article, an emphasis was laid on affiliate marketing and how it is used to improve sales volume and profitability of online retail stores in Nigeria.

Keywords: Affiliate Marketing, Business Performance, Sales Volume, Profitability, Internet

DOI: 10.7176/JMCR/52-04