Critical Evaluation of AI System Implementation as a Source of Competitive Advantage

Abstract

Over the years, there has been a gradual change in relation to how businesses conduct their daily business activities. Many of have deviated from the initial old methods to using AI as a means of having competitive advantage. This paper seeks to evaluate the effectiveness of integrating AI as a business strategy, cost effective, more efficient once the program has been set and also helps in effective business management. It also takes over repetitive and dangerous tasks. However, lacks out of the box thinking meaning that it only at times operates within the confines of the specific objectives. This may in turn be a negative aspect when where is need for critical business decisions to be made in business. It also lacks emotion when there is need to do so in addressing some of the customer’s complaints and this may bring about customer dissatisfaction.

Keywords: Artificial Intelligence, Marketing, Internet of Things, Japan

DOI: 10.7176/JMCR/74-02

Publication date: December 31^st 2020