Reviewing the Relevance of SWOT Analysis Model on Social Media Marketing Strategy Design Framework

Abstract

SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis has become a popular approach for strategy formulation in businesses. Today, social media networks are proving to be the most successful means of forming online communities and connecting with people across the globe. Social media can supply organizations with crucial decision-making data. In this dispensation, many people understand how to utilize social networks at a primitive level, but are eager to learn more concerning the concept of social media marketing strategies. This paper focuses on a how SWOT analysis can be used for the evaluation of social media marketing design framework.

Keywords: SWOT Analysis, Social media, Online communities, Marketing strategies, Social media marketing design framework.

DOI: 10.7176/JMCR/81-04

Publication date:August 31^st 2021