Omwenga, Jane

• Vol 24 (2016) - Articles
  Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking Industry
  Abstract  PDF
• Vol 24 (2016) - Articles
  Effects of Service Brand Identity Building on Brand Performance in the Insurance Sector of Kenya
  Abstract  PDF
• Vol 24 (2016) - Articles
  Role of Relational Trust on Customer Behavioural Intentions: Evidence from Kenya's Banking Sector
  Abstract  PDF
• Vol 41 (2017) - Articles
  Antecedents of Brand Loyalty in Leading Supermarket Chains in Kenya: The Mediating Role of Customer Satisfaction
  Abstract  PDF