A Structural Model for the Development of Competitive Tourist Destinations : a Case Study of Jakarta

Abstract

This study aims at researching the structural model for the development of tourist destinations. The research data was collected from tourists visiting major destinations within Jakarta. The software used in this structural model analysis is LISREL 8.81 for Windows. The study results show that the quality of tourist destinations is influenced by human resources competency, site facilities and infrastructure, and cultural attractions. In turn, the image or branding is influenced by this quality as well as by intensive marketing, cleanliness and health standards. Furthermore,  business competitiveness is influenced by the quality and the image of these destinations with a main emphasis on the development of cooperation.

Keywords: Model, Development, Tourism, SEM, Competitiveness, Jakarta