| Journal | Issue | Title | |
| Journal of Marketing and Consumer Research | Vol 35 (2017) | The Effects of Service Recovery Justice from Flight Delays on Value Perception and Satisfaction | Abstract PDF |
| Pape Alioune DIOP, Allan Gueye Manė | |||
| Journal of Marketing and Consumer Research | Vol 41 (2017) | The Effect of Marketing System on Sales Volume of Mango Fruit: A Case of Selected Kebeles in Assosa Woreda, Benishangul Gumuz Regional State | Abstract PDF |
| Bezawit Lema Abera | |||
| Journal of Marketing and Consumer Research | Vol 41 (2017) | The Effect of Service Quality on Customer Satisfaction: A Case Study on Selected Private Banks in Bahir Dar; Ethiopia | Abstract PDF |
| Nigist Kelemu | |||
| Journal of Marketing and Consumer Research | Vol 47 (2018) | The Effects of Environmental Regulation, Cooperation and Green Innovation on Regional Green Growth | Abstract PDF |
| Qijun Xie, Wei Song, Hui Xia | |||
| Journal of Marketing and Consumer Research | Vol 49 (2018) | The Effect of Technology Acceptance Model (TAM) Variable to Actual Usage through Behavioral Intention in Real Effort to Increase Internet Banking Usage in Indonesia | Abstract PDF |
| Amelia ., Ronald . | |||
| Journal of Marketing and Consumer Research | Vol 50 (2018) | The Effect of Service Quality and Customer Satisfaction on Consumer Loyalty of Transjakarta Bus | Abstract PDF |
| Erna S. Imaningsih, Santi M. Fathonah | |||
| Journal of Marketing and Consumer Research | Vol 51 (2018) | The Effect of Brand Images and Brand Preferences on Decision to Buy Collection Power School Equipment Products | Abstract PDF |
| Eny Rachmawati, Sudjilah . | |||
| Journal of Marketing and Consumer Research | Vol 53 (2019) | The Effect of Customer Relationship Marketing on Customer Satisfaction: A Comparative Study on the Selected Resorts in the Southern Ethiopia | Abstract PDF |
| Lidetu Alemu Anjulo | |||
| Journal of Marketing and Consumer Research | Vol 53 (2019) | The Effect of Corporate CSR on Customer Attitudes | Abstract PDF |
| Prita Prasetya | |||
| Journal of Marketing and Consumer Research | Vol 55 (2019) | The Effect of Marketing Challenges on the Performance of Small and Medium Scale Enterprises: (A Case of Loka Abaya Woreda, Sidama Zone, SNNPRS, Ethiopia) | Abstract PDF |
| Mathewos Yure Dangisso | |||
| Journal of Marketing and Consumer Research | Vol 55 (2019) | THE EFFECT OF GREEN PERCEIVED QUALITY, GREEN PERCEIVED RISK ON GREEN SATISFACTION AND GREEN TRUST ON THE BODY SHOP PRODUCT | Abstract PDF |
| Erna S. Imaningsih | |||
| Journal of Marketing and Consumer Research | Vol 58 (2019) | The Effect of Service Quality on Customer Satisfaction: A Case Study of Commercial Bank of Ethiopia Adama City | Abstract PDF |
| Alemu Getahun | |||
| Journal of Marketing and Consumer Research | Vol 60 (2019) | The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior | Abstract PDF |
| Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi | |||
| Journal of Marketing and Consumer Research | Vol 60 (2019) | The Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior | Abstract PDF |
| Christina Catur Widayati, Hapzi Ali, Dudi Permana, Muklis Riyadi | |||
| Journal of Marketing and Consumer Research | Vol 61 (2019) | The Effect of Internal Marketing Elements on Organizational Commitment of Health Workers (A Case of Ethiopia) | Abstract PDF |
| Yilma Geletu | |||
| Journal of Marketing and Consumer Research | Vol 63 (2019) | The Effect of Internal Marketing on Employee Job Satisfaction of Lion International Bank | Abstract PDF |
| Yonatan Zegeye Worede | |||
| Journal of Marketing and Consumer Research | Vol 65 (2020) | The Effects of Packaging on Customer Purchasing Decision. (Melcom Ghana Limited) | Abstract PDF |
| Boadi Frederick Mensah, Sijing Chen, Huamin Hu | |||
| Journal of Marketing and Consumer Research | Vol 67 (2020) | The Effect of Celebrity Endorsement, Electronic Word of Mouth, and Customer Satisfaction to Purchasing Decision | Abstract PDF |
| Lenny C. Nawangsari, Christina Catur Widayati, Aris Edo Crazy | |||
| Journal of Marketing and Consumer Research | Vol 73 (2020) | The Effect of Consumer Self-Brand Connection on Willingness to Buy Luxury Brand Counterfeit | Abstract PDF |
| Khalima Hema Suya | |||
| Journal of Marketing and Consumer Research | Vol 78 (2021) | The Effect of Brand Equity on Consumer Purchase Decision: The Case of Cell Phone in Ethiopia | Abstract PDF |
| Bezayit Melese Feyisa | |||
| Journal of Marketing and Consumer Research | Vol 80 (2021) | The Effects of Psychological Distance on Sport Consumers’ Purchase Intentions | Abstract PDF |
| Geumchan Hwang | |||
| Journal of Marketing and Consumer Research | Vol 82 (2021) | The Effect of E-Service Quality on Online Customer Satisfaction in Nigeria: A Study of Deposit Money Banks | Abstract PDF |
| Osagie Leslie Uwabor, Okoroafor Chimaeze, Ezenta, Ogemdi Nneoma | |||
| Journal of Marketing and Consumer Research | Vol 85 (2022) | The Effect of Product Quality and Service Quality on Purchase Decisions Through Word of Mouth at PT Hosana Inti Branch Malang | Abstract PDF |
| Suginto ., Bambang Supriadi, Harianto Respati | |||
| Journal of Marketing and Consumer Research | Vol 88 (2023) | The Effect of Service Quality on Customer Satisfaction towards ADSL Broadband Internet Service Provided by Ethiotelecom with Reference to Small and Medium Enterprise (SME) Subscribers in Hawassa City, Ethiopia | Abstract PDF |
| Birhanu Bekele Kumsa | |||
| Journal of Marketing and Consumer Research | Vol 90 (2023) | The effect of print product presentation on consumer’s responses through mental imagery | Abstract PDF |
| Sabrine Bouallègue, Manel Khedher, Abderrazak Gharbi | |||
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