The Influence of Usefulness, Easy of Use and Trust Using E-Commerce To User Behaviour (Case Study To Lazada.Com Consumers)

Abstract

This study aims to examine the influence of usefulness, ease of use and trust using e-commerce on user behavior. This study uses purposive random sampling method in taking data and The sample was conducted to 100 lazada.com consumers that processed by using SPSS 23. The analysis result for this model shows that e-commerce user behavior is positively affect by ease of use construct. While usefulness and trust does not affect the behavior of e-commerce users.

Keywords: Usefulness, Ease of use, Trust, User Behaviour