| Journal | Issue | Title | |
| Developing Country Studies | Vol 4, No 18 (2014) | Customer Experience of using Wireless Internet: A Case Study of Evo-Ptcl (Telecommunication Giant of Pakistan) | Abstract PDF |
| Asif Ansari | |||
| Industrial Engineering Letters | Vol 6, No 3 (2016) | Customer Involvement in Service Innovation in Banking Sector of Pakistan | Abstract PDF |
| Muzaffar Iqbal | |||
| Industrial Engineering Letters | Vol 6, No 6 (2016) | Customer’s Perception on Service Quality Dimensions in Banking Sector of Pakistan | Abstract PDF |
| Muhammad Umer | |||
| Journal of Culture, Society and Development | Vol 60 (2020) | Customer Satisfaction and Public Service Delivery: The Case of Dire Dawa Administration | Abstract PDF |
| Zewdu Teshome | |||
| Journal of Marketing and Consumer Research | Vol 1 (2013) | Customer Perception of the Effectiveness of Service Quality Delivery of Islamic Banks in Nigeria: An Evaluation of Jaiz Bank | Abstract PDF |
| Gambo, Musa K. K. | |||
| Journal of Marketing and Consumer Research | Vol 4 (2014) | Customer loyalty toward Nokia Brand | Abstract PDF |
| Saba Sattar, IrFan Ali, Alvina Arshad | |||
| Journal of Marketing and Consumer Research | Vol 5 (2014) | Customer Satisfaction in Fast Food Restaurants in Ibadan Metropolis | Abstract PDF |
| Dipeolu Adewale, Adewuyi Samuel, Ayinla Moradeke, Bakare Adegoke | |||
| Journal of Marketing and Consumer Research | Vol 10 (2015) | Customer Lifetime Value to Managing Marketing Strategies in Financial Services | Abstract |
| Nadia Umair | |||
| Journal of Marketing and Consumer Research | Vol 13 (2015) | CUSTOMER SERVICE INTEGRATION AND BUSINESS PERFORMANCE IN THE TELECOMMUNICATION INDUSTRY IN NIGERIA | Abstract PDF |
| Didia J. U. D, N. Gladson Nwokah | |||
| Journal of Marketing and Consumer Research | Vol 14 (2015) | Customer’s Behavior towards Islamic Banking in Pakistan | Abstract PDF |
| Muhammad Nouman Shafique | |||
| Journal of Marketing and Consumer Research | Vol 14 (2015) | Customer Perception and Expectation: A Comparative Analysis between Private & Public Cell Phone Service Providers | Abstract PDF |
| Uma Sankar Mishra | |||
| Journal of Marketing and Consumer Research | Vol 24 (2016) | Customer’s Perception towards Buying Eco-Friendly Diversified Jute Products: An Empirical Investigation in Dhaka City, Bangladesh | Abstract PDF |
| Mohammad Muzahidul Islam, Jian Xiaoying | |||
| Journal of Marketing and Consumer Research | Vol 29 (2016) | Customers’ Involvement and Retention of Deposit Money Banks in Port Harcourt | Abstract PDF |
| N. Gladson Nwokah, Elizabeth L. Poi | |||
| Journal of Marketing and Consumer Research | Vol 34 (2017) | Customers’ Perception about Micro Finance in India: A Brief Survey on Bandhan Micro Finance | Abstract PDF |
| Sarbapriya Ray | |||
| Journal of Marketing and Consumer Research | Vol 37 (2017) | Customer Loyalty Initiative and Its Influence on Customer Satisfaction among Large Retail Supermarkets in Kenya | Abstract PDF |
| Cherono Vivian, Winifred N. Karugu, Peter Mwaura Njuguna | |||
| Journal of Marketing and Consumer Research | Vol 49 (2018) | Customers Responses to the Emotional Labor During Service Encounters | Abstract PDF |
| Abdul Mannan Khan | |||
| Journal of Marketing and Consumer Research | Vol 61 (2019) | Customers’ Switching Behaviour in the Banking Industry in Cape Coast Metropolis, Ghana | Abstract PDF |
| Godfred Bugyei | |||
| Journal of Marketing and Consumer Research | Vol 71 (2020) | Customer Perception and Satisfaction Towards Service Providers | Abstract PDF |
| Fredrick Ahenkora Boamah, Nana Ama Asi Danso, Jonathan Aseye Nutakor | |||
| Journal of Marketing and Consumer Research | Vol 75 (2021) | Customer Perception of Service Quality, Price Fairness and Brand-image of Telecommunication Service Providers in Ghana and Its Impact on Customer Satisfaction and Loyalty | Abstract PDF |
| Emmanuel Sampson Ansah | |||
| Journal of Marketing and Consumer Research | Vol 76 (2021) | Customer Satisfaction and Customer Loyalty in the Post-Crisis Banking Sector of Ghana | Abstract PDF |
| Frank Boateng, Michael Adesi, Edward Yeboah, Linda Maysel Oduro, Margaret Mary Sackey | |||
| Journal of Marketing and Consumer Research | Vol 85 (2022) | Customer Relationship Management Practices and Customer Retention at Ghana Commercial Bank (GCB) in Tamale: Mediating Role of Customer Satisfaction | Abstract PDF |
| Eric Gonu, Mary Konadu, Mary Asare-Larbi | |||
| Journal of Marketing and Consumer Research | Vol 94 (2025) | Customer Acquisition and Retention and Its Effect on Profitability of Community Pharmacies in The Eastern Region of Ghana | Abstract PDF |
| Eugene Kwaku Nyanor, Victor Collins Wutor, Benoit Banga N’guessan | |||
| Journal of Tourism, Hospitality and Sports | Vol 39 (2018) | Customer Satisfaction of Air Travelers at Murtala Mohammed International Airport, Ikeja Lagos | Abstract PDF |
| Cletus Obinwanne Okechukwu, Cletus, Onyeonoro O. | |||
| GLOBUS-JOURNAL OF MUCG | Vol 3 (2014) | Customer Care in Ghana: An Empirical Study of Some Selected Commercial Banks | Abstract PDF |
| Dan DukuDankwa | |||
| Computer Engineering and Intelligent Systems | Vol 6, No 2 (2015) | Customizable Tele-Operated Unmanned Ground Vehicle | Abstract PDF |
| Mayura Kinikar Akshay Pant, Anubhuti Poonia | |||
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