| Journal | Issue | Title | |
| Information and Knowledge Management | Vol 9, No 10 (2019) | Customers’ Online Purchase Intention: Applying Extended Theory of Planned Behaviour (TPB) Model | Abstract PDF |
| Mohamed Rameez, Dushyantha Kulathunga | |||
| Research on Humanities and Social Sciences | Vol 5, No 17 (2015) | Customers’ Perception on Trust in the use of Automated Teller Machine (ATM) Services in Sokoto State, Nigeria | Abstract PDF |
| Abdulrahman Bello Bada, Premalatha Karupiah | |||
| Journal of Information Engineering and Applications | Vol 3, No 13 (2013) | Customer Trust Model for Malaysian Internet Banking | Abstract PDF |
| Komeil Raisian, Othman Ibrahim, Mehrbakhsh Nilashi | |||
| Developing Country Studies | Vol 3, No 1 (2013) | Customer Relationship Management: A Strategic Imperative in the Pharmaceutical Industry in Nigeria | Abstract PDF |
| E. Chuke Nwude, Joseph I. Uduji | |||
| Developing Country Studies | Vol 4, No 11 (2014) | Customer Satisfaction towards Q Mobiles Brand | Abstract PDF |
| Waheed ul haq, Huma maqsood | |||
| Developing Country Studies | Vol 4, No 18 (2014) | Customer Experience of using Wireless Internet: A Case Study of Evo-Ptcl (Telecommunication Giant of Pakistan) | Abstract PDF |
| Asif Ansari | |||
| Industrial Engineering Letters | Vol 6, No 3 (2016) | Customer Involvement in Service Innovation in Banking Sector of Pakistan | Abstract PDF |
| Muzaffar Iqbal | |||
| Industrial Engineering Letters | Vol 6, No 6 (2016) | Customer’s Perception on Service Quality Dimensions in Banking Sector of Pakistan | Abstract PDF |
| Muhammad Umer | |||
| Journal of Culture, Society and Development | Vol 60 (2020) | Customer Satisfaction and Public Service Delivery: The Case of Dire Dawa Administration | Abstract PDF |
| Zewdu Teshome | |||
| Journal of Marketing and Consumer Research | Vol 1 (2013) | Customer Perception of the Effectiveness of Service Quality Delivery of Islamic Banks in Nigeria: An Evaluation of Jaiz Bank | Abstract PDF |
| Gambo, Musa K. K. | |||
| Journal of Marketing and Consumer Research | Vol 4 (2014) | Customer loyalty toward Nokia Brand | Abstract PDF |
| Saba Sattar, IrFan Ali, Alvina Arshad | |||
| Journal of Marketing and Consumer Research | Vol 5 (2014) | Customer Satisfaction in Fast Food Restaurants in Ibadan Metropolis | Abstract PDF |
| Dipeolu Adewale, Adewuyi Samuel, Ayinla Moradeke, Bakare Adegoke | |||
| Journal of Marketing and Consumer Research | Vol 10 (2015) | Customer Lifetime Value to Managing Marketing Strategies in Financial Services | Abstract |
| Nadia Umair | |||
| Journal of Marketing and Consumer Research | Vol 13 (2015) | CUSTOMER SERVICE INTEGRATION AND BUSINESS PERFORMANCE IN THE TELECOMMUNICATION INDUSTRY IN NIGERIA | Abstract PDF |
| Didia J. U. D, N. Gladson Nwokah | |||
| Journal of Marketing and Consumer Research | Vol 14 (2015) | Customer’s Behavior towards Islamic Banking in Pakistan | Abstract PDF |
| Muhammad Nouman Shafique | |||
| Journal of Marketing and Consumer Research | Vol 14 (2015) | Customer Perception and Expectation: A Comparative Analysis between Private & Public Cell Phone Service Providers | Abstract PDF |
| Uma Sankar Mishra | |||
| Journal of Marketing and Consumer Research | Vol 24 (2016) | Customer’s Perception towards Buying Eco-Friendly Diversified Jute Products: An Empirical Investigation in Dhaka City, Bangladesh | Abstract PDF |
| Mohammad Muzahidul Islam, Jian Xiaoying | |||
| Journal of Marketing and Consumer Research | Vol 29 (2016) | Customers’ Involvement and Retention of Deposit Money Banks in Port Harcourt | Abstract PDF |
| N. Gladson Nwokah, Elizabeth L. Poi | |||
| Journal of Marketing and Consumer Research | Vol 34 (2017) | Customers’ Perception about Micro Finance in India: A Brief Survey on Bandhan Micro Finance | Abstract PDF |
| Sarbapriya Ray | |||
| Journal of Marketing and Consumer Research | Vol 37 (2017) | Customer Loyalty Initiative and Its Influence on Customer Satisfaction among Large Retail Supermarkets in Kenya | Abstract PDF |
| Cherono Vivian, Winifred N. Karugu, Peter Mwaura Njuguna | |||
| Journal of Marketing and Consumer Research | Vol 49 (2018) | Customers Responses to the Emotional Labor During Service Encounters | Abstract PDF |
| Abdul Mannan Khan | |||
| Journal of Marketing and Consumer Research | Vol 61 (2019) | Customers’ Switching Behaviour in the Banking Industry in Cape Coast Metropolis, Ghana | Abstract PDF |
| Godfred Bugyei | |||
| Journal of Marketing and Consumer Research | Vol 71 (2020) | Customer Perception and Satisfaction Towards Service Providers | Abstract PDF |
| Fredrick Ahenkora Boamah, Nana Ama Asi Danso, Jonathan Aseye Nutakor | |||
| Journal of Marketing and Consumer Research | Vol 75 (2021) | Customer Perception of Service Quality, Price Fairness and Brand-image of Telecommunication Service Providers in Ghana and Its Impact on Customer Satisfaction and Loyalty | Abstract PDF |
| Emmanuel Sampson Ansah | |||
| Journal of Marketing and Consumer Research | Vol 76 (2021) | Customer Satisfaction and Customer Loyalty in the Post-Crisis Banking Sector of Ghana | Abstract PDF |
| Frank Boateng, Michael Adesi, Edward Yeboah, Linda Maysel Oduro, Margaret Mary Sackey | |||
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