lajevardi, Masoud

• Vol 4 (2014) - Articles
  Investigating Iran Airline Customers’ Responses in Crisis Situations and Identification of Adopted Strategies
  Abstract  PDF
• Vol 4 (2014) - Articles
  Effective Factors on Food Companies Brand Equity: Evidence from Iran Food Industry
  Abstract  PDF
• Vol 4 (2014) - Articles
  Impact of Brand Origin, Image and Uniqueness on Luxury Purchase Intention: An Empirical Study of Iran’s Luxury Furniture Market
  Abstract  PDF
• Vol 15 (2015) - Articles
  Destination Brand Equity in Tourism Context: Evidence on Iran
  Abstract  PDF
• Vol 16 (2015) - Articles
  Corporate Social Responsibility, Consumption Values and Consumers Choice Behaviour
  Abstract  PDF
• Vol 17 (2015) - Articles
  Investigating Relationship between Brand Image, Price Discount and Purchase Intention
  Abstract  PDF
• Vol 17 (2015) - Articles
  Presenting a Casual Model in Organizational Citizenship Behavior using Structural Equition Model
  Abstract  PDF
• Vol 17 (2015) - Articles
  Marketing and Entrepreneurship: Relationship between Marketing Strategies, Entrepreneurial Development, Sale Growth and Corporate Profitability
  Abstract  PDF
• Vol 28 (2016) - Articles
  Why Customers Switch the Service Provider? A Critical Issue
  Abstract  PDF